Once you’ve properly prepared your home for sale by addressing price and product, it becomes the task of your Realtor to promote your home and attract Buyers. (That’s price, product & promotion for those just joining us) Even though you’ve got a great home that’s priced to sell, you’ve got to get word out to the Buyers.
Marketing is more important than ever in a slow market for a couple of reasons:
- You need your home to grab the Buyers attention and compel to them take action
- Increased inventory levels = higher DOM (days on market)
- Consumers are constantly bombarded with advertising 24/7, not just real estate related
When it comes to marketing a property, bad marketing will net the same results as no marketing. You’ve got a house that’s ready to go, but if no buyers see the property the odds of a sale are pretty slim. There’s a million different theories on how to market real estate, each heavily dependent personal experience. For example, a baby-boomer will have a much different outlook on how to market your Astoria home than a gen-x’r would. Just as every home is different, so is every buyer. One size doesn’t fit all when it comes to promoting real estate, the plan has to suit the property.
Where are Buyers looking for Astoria homes for sale? Statistics point to the internet. More than 86% of home buyers started their search online, and those tech savvy buyers look at fewer homes before making a purchase. Whatever the marketing mix, internet marketing is not an option. Your online marketing can appeal to both local and out of town buyers, and many of those buyers will make the decision to view the property in person from what the see online… So make sure those pictures are good and have lots of ‘em.
With a market that is slower than most of us would like, it’s important to remember the basics: Price, product & promotion.
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